Built on practical industry experience, delivering end-to-end support for life sciences innovators

MedFriend is a UK-based digital health and life sciences consultancy supporting healthcare innovators, biotech companies and clinical research organisations as they move from strategy to execution.

Our work is informed by extensive, hands-on experience across digital health, clinical research and life sciences operations, gained through years of advising, building and scaling projects in regulated healthcare environments. We specialise in digital health platforms, clinical research support, go-to-market strategy and operational readiness, helping organisations navigate regulatory complexity while developing solutions that are both scalable and commercially sound.

We support clients across the full innovation lifecycle, from early strategy and market positioning to clinical execution and growth. Our experience spans digital healthcare delivery, decentralised and hybrid clinical trials, CRO and vendor selection, quality and compliance strategy, and market entry across the UK, EU and emerging European markets. This breadth allows us to bring practical insight to decision-making, reducing risk, cost and unnecessary friction.

At MedFriend, we believe effective healthcare innovation goes beyond technology alone. Success depends on structure, timing and execution, particularly in highly regulated and resource-constrained environments. Whether launching a digital health platform, preparing for clinical trials, or strengthening operational and regulatory frameworks, we act as a trusted partner, helping teams move forward with clarity and confidence.